Why you should use an Accredited Buyer's Representative (ABR)
When buying a new home, who is on your side?
A buyer's representative represents the consumer who is purchasing property, not the seller or the new
home sales agent. Although state law varies, a buyer's representative usually works for and owes fiduciary
responsibilities to the real estate buyer. It is the buyer representative that has buyer's best interests in
mind throughout the entire real estate transaction.
Depending on the laws in your state and the business arrangement you have with a licensed real estate
agent, that agent may actually be negotiating for the seller or the new home builder, not you the buyer. The
best way to be certain that an agent is working in your best interests is by signing a buyer representation
agreement with an agent.
Why should you look for the ABR designation before looking for a home? These three letters after a
REALTOR's name tell you that you will be working with buyer representative who is committed to your best
The ABR designation is awarded by REBAC to those REALTORS who have met the specific educational
and experiential criteria needed to provide the high level quality service required by REBAC (Real Estate
BUYER'S AGENT Council).